Talk to anyone in the vineyard vines family, from the both of us to crew members in one of our stores, and there’s a good chance you’ll hear a story about the Jeep® brand. That’s one of the things we love above this American icon: there’s something about these vehicles that connects us, from the ways people trick out their rides to flashing the “Jeep Wave” to perfect strangers on the road.
Our Jeep brand story started at an early age. Growing up, we’d pile into family and friends’ Jeep 4x4s to go fishing or cruise along the Martha’s Vineyard beaches, always thinking about someday owning our own. That dream became a reality when we bought a navy blue Wrangler TJ (more on that ride to come).
Talk to anyone in the vineyard vines family, from the both of us to crew members in one of our stores, and there’s a good chance you’ll hear a story about the Jeep® brand. That’s one of the things we love above this American icon: there’s something about these vehicles that connects us, from the ways people trick out their rides to flashing the “Jeep Wave” to perfect strangers on the road.
Our Jeep brand story started at an early age. Growing up, we’d pile into family and friends’ Jeep 4x4s to go fishing or cruise along the Martha’s Vineyard beaches, always thinking about someday owning our own. That dream became a reality when we bought a navy blue Wrangler TJ (more on that ride to come).
After starting vineyard vines in 1998, we quickly realized we needed an office, a warehouse and a way to get around. As it turned out, the answer was waiting in the garage: our trusty navy Wrangler CJ. As two guys who grew up in Jeep models, it was the perfect ride.
In the company’s early days, we drove all over selling ties from the Wrangler’s backseat to anyone who’d buy them. We’ve always thought that if we made things we loved, other people would love them too. From day one, we dedicated ourselves to creating products to accompany you on life’s great adventures.
So, in a lot of ways, that Wrangler, and the Jeep brand, came to represent everything we believe in: products with lasting character and the stories behind them.
Fast-forward 25-plus years and Jeep 4x4s continue to be a big part of the vineyard vines story. We still own and collect Jeep vehicles of all shapes and sizes. Our Harbor Point HQ parking lot is packed with Wranglers, Grand Cherokees and Wagoneers. And, now we’re launching a new collab that connects two great American brands once again.
After starting vineyard vines in 1998, we quickly realized we needed an office, a warehouse and a way to get around. As it turned out, the answer was waiting in the garage: our trusty navy Wrangler CJ. As two guys who grew up in Jeep models, it was the perfect ride.
In the company’s early days, we drove all over selling ties from the Wrangler’s backseat to anyone who’d buy them. We’ve always thought that if we made things we loved, other people would love them too. From day one, we dedicated ourselves to creating products to accompany you on life’s great adventures.
So, in a lot of ways, that Wrangler, and the Jeep brand, came to represent everything we believe in: products with lasting character and the stories behind them.
Fast-forward 25-plus years and Jeep 4x4s continue to be a big part of the vineyard vines story. We still own and collect Jeep vehicles of all shapes and sizes. Our Harbor Point HQ parking lot is packed with Wranglers, Grand Cherokees and Wagoneers. And, now we’re launching a new collab that connects two great American brands once again.
Two years ago, when we launched our first Jeep® brand Collection, we were blown away by the response. We drove a fully customized Gladiator up and down the East Coast meeting with friends and fans and one thing was obvious: you wanted more Jeep gear.
So, we’re back, with a new collection filled with soft tees, warm layers, rugged accessories and more, all ready to go as you venture, explore and discover from the driver’s seat this summer.
Two years ago, when we launched our first Jeep® brand Collection, we were blown away by the response. We drove a fully customized Gladiator up and down the East Coast meeting with friends and fans and one thing was obvious: you wanted more Jeep gear.
So, we’re back, with a new collection filled with soft tees, warm layers, rugged accessories and more, all ready to go as you venture, explore and discover from the driver’s seat this summer.
