vineyard vines was founded on a state of mind that
Every day should feel this good.

You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited.

At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too. In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously.

And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees. Our team is our family, and we’d never have grown to where we are today without them.

We’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about.

Co-founders & brothers

Who We Are…


We started vineyard vines to help people everywhere live and share the Good Life. And as we’ve learned over the years, this journey only gets better the more folks we welcome aboard. So come join our Every day should feel this good community. We want to hear your ideas—even (and especially) the crazy ones.

Co-founders & brothers


As a company, we were founded on the outrageous idea that people should be able to live the Good Life with their family and friends and still make a living. So, when you see us having fun, we’re working. And if it’s not fun, you’re not doing it right.


When we quit our desk jobs over 20 years ago and started selling ties, we’ll admit it… we didn’t know what we were doing. But nothing good ever comes from playing it safe. At vineyard vines, we encourage everyone to be an entrepreneur—to wear many hats and take lots of risks, in all roles and at all levels.

What We Value…


Teamwork unleashes the raw potential in all of us. We’re living proof of what people can do when they ignore the odds, band together and go after something. It never fails to inspire fresh thinking.


With every product we make, every order we take, we never forget that we’re nurturing a relationship. For us, making sure our customers are happy is everything. It’s what turns customers into family.


If you’re into what you’re doing and totally committed, there’s a good chance you’re going to get where you want to end up faster. We always stay focused, and we work harder than most to get the job done.


We believe success should happen when we deliver what we promised and do what’s right. Whether it’s a vendor, a valued customer or a team member, we do business the same way with everybody: with integrity.


When you love what you do for a living, work doesn’t feel like work anymore. It becomes a pursuit. The way we see it, passion is the fuel that propels us forward, and we can never have too much of it.