The Good Life begins with a great education, which is why we’ve partnered with Simon & Schuster and First Book this back-to-school season. It’s easy for you to get involved, too—just download a whale, print it out, color it in and post it on social media with #WhalesForACause2021. We’ll donate one book to First Book for every whale in your post!

Our Partners

Simon & Schuster, Inc. is a global leader in the field of general interest publishing, providing consumers worldwide with a diverse range of quality books across a wide variety of genres and formats.

First Book believes that education is the best way out of poverty for children in need. Since 1992, the organization has distributed more than 200 million books and educational resources to programs and schools serving children from low-income communities nation-wide.

Color & Shop We’re hosting coloring events at vineyard vines stores across the country on August 12th from 4 to 6pm. We’ll keep the kids entertained with whale coloring sheets and crayons, while you shop for all their new back-to-school outfits.


The more whales you make and share, the more books we donate!

#WhalesForACause – We're proud to partner with Simon & Schuster and First Book to provide brand new books to kids in need