Camp Southern Ground


There’s a line in the song “Chicken Fried” by our friend Zac Brown, where he sings, “My house it's not much to talk about; but it's filled with love that's grown in southern ground.” In addition to countless singalongs, tapping feet and clapping hands, this lyric is the inspiration behind something greater than all of that—Camp Southern Ground.

“Camp Southern Ground is a residential summer camp and our inclusive model brings together kids from different backgrounds, ability levels and socioeconomic situations, and enable them to find out what’s unique and special about themselves,” said camp director Scott Hicok. “We say that this is where goodness grows. And what that means to us is that this is a place where kids can come and be the best versions of themselves, learn what makes them unique and awesome, get the opportunity to try a bunch of new things and build their confidence through doing things they’ve never done before. We believe that camp has the power to transform a child's life”

When Zac came to us and told us about Camp Southern Ground, we knew it was something we wanted to be a part of. “As a former camp counselor and camper, I know how a positive camp experience can transform a child’s life,” Zac told us. “My dream is that children of different abilities will have an opportunity to grow and learn from each other, while experiencing the magic of the outdoors.”

We’re proud to outfit all of the counselors at Camp Southern Ground in vineyard vines gear and donate funds to make sure Zac and Camp Southern Ground keep welcoming children from all walks of life and helping them grow, learn and explore the outdoors—and have a summer-camp experience full of the Good Life.