A Decade Of Style At The Derby Ten years ago, when we first showed up at Churchill Downs®, we were a bit of a longshot. Now, after a decade of parties, patterns, patchwork and too many mint juleps to count, we’re so grateful to be considered part of what makes the Derby, the Derby.
Smile! Shep & Ian strike a pose in their finest Derby gear.
Tossing out whale hats is one of our favorite traditions.
To celebrate 10 years as the Official Style of the Kentucky Derby, we’re betting big that the 2020 Run For The Roses is going to be the best one yet, with more eye-popping styles, more hijinks and horseplay beneath the Twin Spires and more Good Life moments for fans enjoying race day across the country.