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Kentucky Derby

vineyard vines. The official style of the Kentucky Derby.

Prep for derby day with out 2018 collection.

We’ve been the Official Style of the Kentucky Derby for 8 Straight years now—that’s a lot of roses, a lot of mint juleps, and a lot of partying! But, Churchill Downs has been holding the Most Exciting Two Minutes in Sports for 144 years. Those twin spires have seen more amazing finishes than we can count—it’s probably near how many whale hats we’ve thrown out at Whalestock! We’ve grown a bit since our first trip round the track– we’ve even got our own vineyard vines club section this year – but we’re still rocking out in style with a tradition that we love being a part of. Here’s to the Kentucky Derby and Churchill Downs—we’re happy to make Every DERBY feel this good! -Shep & Ian. CEOs, brothers & co-founders.

Every derby should feel this good.

Take the trip to Churchill Downs with us as we celebrate 8 straight years at the Kentucky Derby!

It's a date... Derby #8. Schedule of events.

Images of people enjoying the Derby.

Thurby 5/3.

Hangin’ with the locals

We made it to Louisville! But, before we head to the races, we’re going to enjoy the things this place is famous for—bourbon, country music, baseball bats and fun for everyone!

Today, we’re selling in the Turf and Jockey Club Suites, the Kentucky Derby Museum Store, the Churchill Downs Gift Shop, the Fanatics Tent & the vineyard vines Club.

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Oaks Day 5/4.

Lilies for the Fillies

Our first day at Churchill Downs—and it’s one of the biggest races in the US! We’ll be living it up at the club for the day before the Kentucky Derby Called, “Kentucky Oaks,” it’s all about the 3 year-old fillies (female horses) racing around the track. We’d say it’s the calm before the storm…but Oaks Day has its own sort of local flare.

We’ll be selling in the Turf and Jockey Club Suites, the Kentucky Derby Museum Store, the Churchill Downs Gift Shop, the Fanatics Tent & the vineyard vines Club.


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Derby Day 5/5.

144th Kentucky Derby

Our 8th straight year of horsing around in style, and we couldn’t be having any more fun with it. You’ll see us in the infield under our tent wearing whale hats and rocking out with Kelley James. We’ll also be hanging out in the vineyard vines club, dressed to the nines, and cheering on our picks!

Check out what we’re selling to commemorate the race in the Turf and Jockey Club Suites, the Kentucky Derby Museum Store, the Churchill Downs Gift Shop, the Fanatics Tent & the vineyard vines Club.

Derby looks for her.

Real Good People. Jenny Pfanenstiel is the super-talented artist, author, mom, and milliner who created our two lovely fascinators. We teamed up with the local custom hat maker (she’s made them for Oprah, First Lady Michelle Obama, and Madonna) to bring our coastal brand a little hometown, handmade flair.

Shop the collection.

We're betting on the good life. Follow along @vineyardvines #EDSFTG

Shop & Support Derby Divas. Supporting breast heat at Norton Cancer Institute.

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