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<v Reporter>This or this?</v>

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(upbeat music)

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For Shep and Ian Murray, choosing a lifestyle wasn't hard.

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<v ->We decided this right here is</v>

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so much better than sitting on the train.

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<v Reporter>When they were just 23 and 26 years old</v>

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they decided to stop commuting

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from Connecticut to their jobs

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in New York city, and start to make neck ties.

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<v ->I had had a review with my management team,</v>

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and they said that I needed to think more inside the box.

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<v ->Say that again.</v>
<v ->Think more inside the box,</v>

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that's not what these two guys do.

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<v Donny>That's what your management team said?</v>

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<v ->Yeah.</v>
<v ->Yes.</v>

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<v ->So when they said to you,</v>

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please think inside the box, what happened?

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<v ->I went right up to HR and I quit.</v>

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Our idea was to ride on a boat and not on a train.

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These are two real guys that went out

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on their own, we started from scratch.

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We funded this whole thing on credit card cash advances.

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<v Announcer>They had some samples</v>

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made up, and Ian took them

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into a vineyard retailer on July 3rd, 1998.

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<v ->And they bought $2,500 worth of ties for the first order.</v>

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I called Shep and he said, "How'd it go?"

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I said, we're not gonna have to work anymore.

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(upbeat music)

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♪ What you gonna do today to make the day worthwhile ♪

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♪ Come on now get up let me see you smile ♪

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♪ 'Cause I remember ♪

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♪ When I couldn't get out of bed ♪

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♪ And then I hear the words my momma said ♪

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♪ Let the sunlight through the window wash away the rain ♪

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♪ Let the warm from the glass ♪

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<v Man>I've got a Vineyard Vines tie</v>

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on with little martini glasses on it, you like that?

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<v Narrator>Vineyard Vines has been John Kerry's</v>

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exclusive tie provider on the campaign trail.

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<v ->I don't know if John Kerry has a custom tie fetish,</v>

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but he definitely does like his ties.

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<v ->What do you have in mind for the cake?</v>

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<v ->Well, a flip flop.</v>

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<v ->This event is gonna be huge, they gotta feed</v>

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like 2,000 people, and she wants a flip flop?

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The flip flop cake got done just in the nick of time,

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because Amy and the mayor walk in,

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they check it out, and they love it.

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(upbeat music)

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♪ Son pull up a seat ♪

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♪ I'm gonna tell you how it is ♪

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♪ When the days get dark stay positive ♪

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♪ I don't forget the days I suppose I never will ♪

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♪ My momma's words give me a strong will ♪

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♪ She say let the sunlight ♪

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♪ Through the window wash away the rain ♪

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♪ Let the warm from the glass ease your pain ♪

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♪ Yeah let it ease your pain ♪

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♪ What you gonna do today to make the day worthwhile ♪

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♪ Come on now get up I wanna see ya smile ♪

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♪ 'Cause I remember when I couldn't get out of bed ♪

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<v ->I love Vineyard Vines, it's a wonderful store.</v>

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But the USO is partnering with Vineyard Vines

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with this tote bag, all the proceeds, all of them,

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goes to Operation Enduring Care,

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which is going to be a $100 million commitment

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to our wounded fallen soldiers.

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<v ->And then Vineyard Vines</v>

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here too.
<v ->And we love Vineyard Vines.</v>

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<v ->With the classic little whales.</v>

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<v ->Definitely, and these, $10 from each bag</v>

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goes to Support Our Strength,

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which is to end hunger with children.

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<v Reporter>They say it pays to do what you love,</v>

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and believe it's more important

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to have fun than to be successful.

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<v ->We're not selling clothes, we're selling a lifestyle.</v>

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To this day it's always been all about

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the two of us trying to make a go of this.

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And now we have all these wonderful employees

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and customers that have helped us live the American dream.

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(upbeat music)