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our guide to the 145th Kentucky Derby®

Grab your julep and pile on the’s time to get down and Derby!

vineyard vines & the

kentucky derby

Celebrating nine years of style & shenanigans

When we first came to the Kentucky Derby we were blown away. We knew immediately that this was our kind of event—it’s bright, it’s loud and it’s a ton of fun. Nine years later and we’re still excited every spring to be the Official Style of the Kentucky Derby. We take inspiration from the sights and sounds, the colors and patterns of this most traditional and extravagant of southern soirees to design our Kentucky Derby collection—from mint julep ties, Churchill Downs t-shirts and over-the-top blazers. At the wildest party in the south, we still know how to make you stand out in a crowd.

Shep & Ian in their Derby finest (whale hat included!).

Derby Style for him

When it comes to getting dressed for the Derby, it’s all about the details. From blazers to bow ties, we’ve got the prints, fabrics and fits to make every outfit a winner.

an assortment of Kentucky Derby Themed Ties

Go all out Derby Dapper with a printed or seersucker blazer and Breaker Pants that pop.

Blazers not your thing? Keep it cool and casual with a short-sleeve button-down.

“The Derby is hands-down my favorite event—I look forward to it all year long. When else do you get to wear a crazy printed blazer and a giant whale hat and it’s totally socially acceptable (and expected)?!” Dennis, head of men’s design

it's a date

schedule of events

Thursday 5/2

We made it to Louisville! But, before we head to the races, we’re going to enjoy the things this place is famous for—bourbon, country music, baseball bats and fun for everyone.

Today, we’re selling in the Turf and Jockey Club Suites, the Kentucky Derby Museum Store, the Churchill Downs Gift Shop, the Fanatics Tent & the vineyard vines Club.

Friday 5/3

Our first day at Churchill Downs—and it’s one of the biggest races in the US! We’ll be living it up at the club for the day before the Kentucky Derby, called “Kentucky Oaks.” It’s all about the 3-year-old fillies (female horses) racing around the track. We’d say it’s the calm before the storm...but Oaks Day has its own sort of local flair.

We’ll be selling in the Turf and Jockey Club Suites, the Kentucky Derby Museum Store, the Churchill Downs Gift Shop, the merch tent & the vineyard vines Club.

Saturday 5/4

Our ninth straight year of horsing around in style, and we couldn’t be having any more fun! You’ll see us in the infield under our tent wearing whale hats and rocking out. We’ll also be hanging out in the vineyard vines Club, dressed to the nines and cheering on our picks!

Check out what we’re selling to commemorate the race in the Turf and Jockey Club Suites, the Kentucky Derby Museum Store, the Churchill Downs Gift Shop, the Fanatics Tent & the vineyard vines Club.

a look at the kentucky derby


This year we’re mixing it up with some new silhouettes (hello, off-the-shoulder necklines and cute jumpsuits!) and fun textures like lace and eyelet.

“My favorite part of Derby weekend is the people watching! It’s so exciting to see how Derby goers style our clothing for a vibrant and unique look! I personally cannot wait to rock our new Run for the Roses Jumpsuit for a new twist on Derby prep.” Kat, senior stylist

Fascinated By


For the last few years, we’ve had our own fascinators made by none other than milliner extraordinaire Jenny Pfanenstiel. The owner of Kentucky’s own Formé Millinery, Jenny has made hats for former First Lady Michelle Obama, Oprah, Madonna, and, of course, us!

Derby Style for kids

Get the littlest ladies and gents prepped for Derby Day.

Our classic blazer-and-tie combos will have him looking polished and picture perfect.

In pretty prints and fun details, our girls’ dresses are perfect for any warm-weather party.

Every day should feel this good.