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Behind the Seams

Hello from Anguilla!

Nov 14, 2015

This past week our crew was down in Anguilla shooting our Spring 2016 collection! We got to stay at the beautiful Frangipani Beach Resort and take in amazing views, while meeting some of the friendliest people around—all in a whale’s day of work! Stay tuned for more fun in the sun.

vineyard vines, EDSFTG, Anguilla



Jun 25, 2015

The Lermas spend their summer biking the Emerald Coast and enjoying Watercolor, Florida with cousins.

vineyard vines, summer

Share your summer photos with #HowDoYouSummer

If you find yourself on the beautiful island of St. Barths—where we were lucky enough to shoot our spring collection—here’s a few places that will ensure you have the best vacation yet!

Only approachable by hiking or by boat, Columbier Beach is well worth the adventure. Make a day of it and go explore the island life!

With an unreal lunch menu and turquoise waters in view, Hotel Taiwana is serving up the best lentil salad we’ve had!

Eden Rock is a great place to enjoy top-notch cocktails with friendly faces and beautiful views.

Maya’s signature drink, Rum Punch, was quite the refreshing delight! Orange, grapefruit, passion fruit, Martinique rum, and an orange slice to top it off. Cheers!

We love a good lobster roast, and La Plage was the absolute best spot to enjoy a good meal with our toes in the sand. (They host a roast every Sunday!)


We were lucky enough to escape the cold for a few days and jet-set to the Bahamas! We’re having a blast shooting our Summer 2015 Collection and can’t wait for you to see it. Think warm thoughts!

vineyard vines, EDSFTG, Bahamas, Summer 2015

Spring in St. Barths

Jan 28, 2015

It’s easy to think of St. Barths as just a haven for the rich and famous. A place where you go to see… and be seen. But that’s not exactly how we know it. You see, we first visited the island some 30 years ago, when our grandma had a little apartment there. To this day, we joke that it was nothing more than a 200 square-foot room with an outdoor kitchen and a bug problem. Not exactly Lifestyles of the Rich and Famous—but just about perfect, if you ask us.

St. Barths is filled with amazing people, beautiful beaches, and a life just a little simpler than the hustle and bustle of the city streets we’re all too familiar with. It’s a place where you can relax and unwind, with good company and great adventures. And it’s because of all of this, that we knew St. Barth’s would provide the perfect inspiration for our Spring 2015 Collection.

We hope you enjoy learning about our little slice of paradise while we introduce our Spring 2015 Collection. Enjoy & thanks for your support!

Shep & Ian

We’re proud to announce that we are the official apparel provider for PGA Tour pro golfer Jason Dufner! Get to know more about Jason with a few fun facts!vineyard vines, jason dufner


Favorite golf course  Augusta National Golf Club
Favorite Auburn memory — 2010 National Championship Season
What is your every day should feel this good moment? Knowing that at some point…somewhere…I got better.
VV product you can’t live withoutLinks Shorts
All-time favorite vacation spot – Bakers Bay
Favorite Athlete? Michael Jordan
Any hobbies? Auburn sports, tennis, horseshoes, darts, shopping
What did you want to be when you grew up? A marine biologist
Favorite type of music – Rap/Hip-Hop
What was your motivation for starting the Jason Dufner Foundation?  When the tornadoes ripped through Alabama, I wanted to find a way to give back; so I set up my Foundation.
What made you choose child hunger as your platform?  It is something so real and so local there was really no question what Amanda and I wanted to do — to find a way to make an impact with the local youth.
Any siblings? – Half-sister, Jessica
Ocean or lake? – Ocean
Favorite meal? – Stone crab
Golf icon? – Ben Hogan
Favorite dessert? – Bananas Foster
How did you and Amanda meet?  Through mutual friends down in Alabama
How do  you and Amanda deal with the Auburn/ Alabama rivalry? Acceptance is the first step. We do well with it, but we both ended the season with disappointment.
If you could have one song play as you approached the course, what would it be? “We Ready” – By Archie Eversole

The Friday Five

Oct 24, 2014

vineyard vines, preppy, tie
Buffalo Chicken – Add buff chick to your salad, wrap, pizza, whatever. Life’s just better (and spicier!) when you add buffalo chicken into the mix.

Fleece Shep Vest – Big time vest fan. Big time Shep Shirt fan. Put the two together, and I’m dancing in the streets. Red Nun is my favorite color, but you really can’t go wrong.

Boston Sports – Growing up in Massachusetts, it was all about the B’s, C’s, Pats and Sox. There’s never a dull moment as a Boston sports fan, and I wouldn’t have it any other way.

Boat Shoes – Winter, spring, summer or fall, at work or at the bar, you’ll find my happy feet in an old pair of Sperrys.

Home Brews – I started brewing with my dad earlier this year. We’re still far from perfect, but there’s something special about drinking a beer you brewed with pops (and hops!).

On the water…

Oct 23, 2014

We rarely stray far from the water, and if we’re on land, we always keep the shoreline in sight. With cooler, breezier days, nothing’s better than warm fleece, comfy button-downs, a good blazer, and the right pair of pants to keep you looking (and feeling) your best.

We enjoyed some cool cruising with the Brotherhood of the Traveling Pants while in Newport, RI — a little chill doesn’t scare us away! How are you enjoying these sunny, brisk days?

Tag your adventures with #EDSFTG
vineyard vines, brotherhood of the traveling pants
vineyard vines, EDSFTG
As always, you can keep up with the Brotherhood @brotherhoodofthetravelingpants

Photo Credit

Hello from St. Barths!

Oct 21, 2014

This week our team is in beautiful St. Barths shooting our spring 2015 collection. Nothing beats good weather, great clothes and the best crew! We can’t wait for you to see what’s in store.

vineyard vines, EDSFTG, Spring 2015

Follow all our adventures on Instagram @vineyardvines

Photo Credit: William Hereford

Sweater the season

Oct 10, 2014

We’re cruising into the cool season with light layers and plenty of color. Enjoy all your fall activities in cozy cables, soft cashmere, and more! Check out our new sweaters and start prepping for all your adventures.

Our fall checklist!

Oct 5, 2014

Fore! Here’s another glimpse into our fun-filled weekend in Newport with the Brotherhood of the Traveling Pants. The brothers decided to make the most of the perfect weather and had a little fun outdoors. What better way to unwind than to grab some golf clubs (and colorful VV pants) and head shoreside? We can say their style was definitely up to par! Make sure to check back – there’s more where this came from.


vineyard vines, Brotherhoodofthetravelingpants

Follow all their adventures @brotherhoodofthetravelingpants and use #WhenInPants to tag your own.
Check out our NEW arrivals for fall!

Photo & Styling Credit

Newport Weekend!

Oct 1, 2014

What better way to spend the weekend than with a lobster bake in the beautiful seaside city of Newport AND our friends from The Brotherhood of the Traveling Pants! With good company, lots of laughter, and of course, VV pants, it was the perfect way to transition into fall. Here are a few shots from our boating adventures, picnics, and sunset happy hours. Stay tuned for more on our epic weekend!

vineyard vines, fall 2014

vineyard vines, preppy

vineyard vines, Newportvineyard vines, fall 2014

vineyard vines, fall 2014

vineyard vines, fall 2014


Psst! If you liked our fall collection featured in these photos, check them out on!

Follow the Brotherhood’s adventures @brotherhoodofthetravelingpants. Don’t forget to tag all of your VV pants adventures with #WhenInPants

Photo & Styling Credit: F.E. Castleberry and Kiel James Patrick
Cutting boards made by: Soundview Millworks


Splash into Summer

Jun 26, 2014

The best part about doing what you love, is that you’re always having fun. And, well…we’ve found that some of our best work has come from laughter, smiles, a little bit of dancing, and a laid-back summer state of mind. It also doesn’t hurt to have Bermuda as a backdrop!  We thought we’d share some of the fun we had on the island. So kick off your flip flops, and enjoy the show!


Anchors Aweigh!

May 31, 2014

vineyard vines, EDSFTG, Behind the Seams

We’re so excited that our Anchor Print Eyelet Dress has finally arrived! With a lightweight fabric and a classic color combo, our new favorite nautical dress is ready to take on summer days!

Add our Anchor Bermuda Bag for the complete look!

Check out more of our new arrivals at

A summer state of mind

May 30, 2014

vineyard vines, Behind the seams, Bermuda, Summer

With a casual up-do, colorful accessories, and the perfect summer dress, looking good can feel good too! Our stylist, Rhiana, kept a laid-back summer state of mind while styling our models for our summer collection in Bermuda.

Summer is all about fun colors, patterns and prints, and this summer’s collection – inspired from Bermuda’s amazing color palette – is one of my favorites yet! Throw on a classic dress with a few colorful bangles and gold sandals, and you are set for any occasion. In the summertime, I’m usually coming from the beach or sailing and I’m a big fan of easy, natural, wispy hair…usually tousled up. Our model, Liv, pulled this look together beautifully!” -Rhiana, VV Stylist