Images of colored in whales from past Whales For A Cause Initiatives.
Simon & Schuster logo.

We’ve teamed up with Simon & Schuster to support Pajama Program, providing new books and clean pajamas to transform bedtime for at-risk children, because good nights are good days!

Here’s how you can help!

Step #1 Cut out your Whales for a Cause whale & color it in—let your favorite book inspire you!

Step #2 Share it with #WhalesForACause on Instagram, Facebook, & Twitter

Step #3 Donate a book! Drop off a NEW children's or young adult book at vineyard vines retail and outlet stores between September 18-24 during our Whales for a Cause Book Drive!

We’ll donate one book to the Pajama Program for every whale you upload with the hashtag

through October 21st , 2017! Simon & Schuster will match our donation up to 1,000 books!

Additionally, vineyard vines will donate 200 pairs of NEW kids’ lounge pants to Pajama Program!

Image of thin grey bar.
Image of girl holiding a I Whale Whales For A Cause sign.
Pajama Program logo.

About Pajama Program

Support every child’s right to

a good night for a good day.

Learn More