Blog Home

Whale coming for you!

Sep 15, 2014

vineyard vines, EDSFTG, stores

We’re so excited to announce our new vineyard vines retail store locations! Stay tuned for our grand opening announcements!

Want us to keep in touch and send you the latest VV news? Visit and join our email list!

vineyard vines, preppy, fall 2014

Krista from Covering the Bases and Katie from Katie’s Bliss got decked out for the Saratoga Race Course in VV style. We think the Diamond Print Maxi Dress and Jennings Shirt Dress were the perfect navy and white combos for a September day at the races. And with their guys sporting vineyard vines from head-to-toe, these four were the best-dressed couples out there, without a doubt.

Guys are wearing:
Club Pants
Solid Oxford Tucker Shirt
Uncle Whale Tie
Anchor Geo Tie

Check out their full stories at Covering the Bases and Katie’s Bliss!

Scarf Season is here!

Sep 10, 2014

Saying bye to summer is a little bit easier when we think about our favorite scarves we can accessorize with all our fall outfits. With a pop of color and fun design, we’ll be keeping the chills at bay with our new Border Print Scarf!


The Ice Cream Boat!

Sep 6, 2014

If you’re a fan of ice cream trucks, you’re sure to love the Ice Cream Boat! Brothers, Tim and Payson, started up the Ice Cream Boat back in 2007, serving to the North and South side of Cape Cod. “Nothing beats Cape Cod, nothing beats working on the ocean,” Tim tells us. (And we couldn’t agree more!)

Selling novelty ice cream out on the water and along the shoreline, these two have picked up some loyal, generous and courteous customers along the way. And we have to say, nothing’s better than a good ‘ol ice cream on a hot day.

Follow them on Instagram @icecreamboat

Indian Summer

Sep 2, 2014

Happy Labor Day!

Sep 1, 2014

Labor Day, 2014, vineyard vines, celebrate

Make summer last!

Aug 28, 2014

summer nights, EDSFTG, vineyard vines

Summer may be winding down, but we’re still taking full advantage of fun times outdoors with friends and family. Whether you host a BBQ, take a sunset cruise, or meet up for happy hour, make summer last. Share your photos with us with #EDSFTG.

Sailing through August up in Newport, Rhode Island, Jess from Prosecco & Plaid pieces together the perfect outfit for a midday cruise. We love the way she styled our Sailboat Print Dress with a shawl, statement necklace, and large sunglasses. Her blue cross body bag plays into the blue on the sails of the dress, completing the outfit. Nice job, Jess!

Check out the full story here!

Photo Credit: Erin McGinn

The Friday Five

Aug 22, 2014

Business School- Starting Darden (UVA) Business School in August 2014. Someone’s gotta take that bullet; just stepping up so the other business school kids can go to a school where they’ll have less to distract them.

Favorite VV Pants- The lightest, brightest ones. Girls are like moths (or maybe I am?).

Summer Vacation- Costa Rica: no shirt, no shoes, no passport, no problem.

EDSFTG Moment- Starting slalom ski at 6:30AM on a lake weekend.

Discovery of the Whale- My grandmother had a house on Martha’s Vineyard and I grew up going every summer. Living in Atlanta, no one else knew about MV so it was always kind of my place. I have no idea how old I was when I got my first VV tie- but the answer is not old; maybe 13-14.


The Brotherhood supports a scholarship at Davidson College in memory of their close friend, John Frankel, who passed away in a car accident in 2010. vineyard vines is proud to support the John Frankel Memorial Scholarship. If you would like to support the Scholarship as well, you can donate via . Please put the $ amount in the “Other” box, and type “John Frankel Memorial Scholarship” in the description.  Any support will be greatly appreciated.

Follow the brothers on Instagram @brotherhoodofthetravelingpants and stay tuned for their summer adventures in our VV pants with #WhenInPants





Aug 21, 2014

We discovered Nicklaus and Joshua after getting a tip from our store manager at VV Southampton!  Each season, these two choose one small item to include in a mini care package they send to stay in touch with their entire network of friends. This summer, after visiting our new Southampton storefront, they chose our Whale Coozies as their summer gift with #whalegoodsummer included.  Yep, you guessed it; soon enough, all the recipients of this whaley good gift started loading photos of their coozies in their ‘natural habitats’ to social media. We couldn’t think of anything more appropriate to represent the Good Life that summer stands for. Cheers to that!

Check out their blog here!

Instagram Pintrest Flickr Facebook YouTube Calendar