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Happy Labor Day!

Sep 1, 2014

Labor Day, 2014, vineyard vines, celebrate

Make summer last!

Aug 28, 2014

summer nights, EDSFTG, vineyard vines

Summer may be winding down, but we’re still taking full advantage of fun times outdoors with friends and family. Whether you host a BBQ, take a sunset cruise, or meet up for happy hour, make summer last. Share your photos with us with #EDSFTG.

Sailing through August up in Newport, Rhode Island, Jess from Prosecco & Plaid pieces together the perfect outfit for a midday cruise. We love the way she styled our Sailboat Print Dress with a shawl, statement necklace, and large sunglasses. Her blue cross body bag plays into the blue on the sails of the dress, completing the outfit. Nice job, Jess!

Check out the full story here!

Photo Credit: Erin McGinn

The Friday Five

Aug 22, 2014

Business School- Starting Darden (UVA) Business School in August 2014. Someone’s gotta take that bullet; just stepping up so the other business school kids can go to a school where they’ll have less to distract them.

Favorite VV Pants- The lightest, brightest ones. Girls are like moths (or maybe I am?).

Summer Vacation- Costa Rica: no shirt, no shoes, no passport, no problem.

EDSFTG Moment- Starting slalom ski at 6:30AM on a lake weekend.

Discovery of the Whale- My grandmother had a house on Martha’s Vineyard and I grew up going every summer. Living in Atlanta, no one else knew about MV so it was always kind of my place. I have no idea how old I was when I got my first VV tie- but the answer is not old; maybe 13-14.


The Brotherhood supports a scholarship at Davidson College in memory of their close friend, John Frankel, who passed away in a car accident in 2010. vineyard vines is proud to support the John Frankel Memorial Scholarship. If you would like to support the Scholarship as well, you can donate via . Please put the $ amount in the “Other” box, and type “John Frankel Memorial Scholarship” in the description.  Any support will be greatly appreciated.

Follow the brothers on Instagram @brotherhoodofthetravelingpants and stay tuned for their summer adventures in our VV pants with #WhenInPants





Aug 21, 2014

We discovered Nicklaus and Joshua after getting a tip from our store manager at VV Southampton!  Each season, these two choose one small item to include in a mini care package they send to stay in touch with their entire network of friends. This summer, after visiting our new Southampton storefront, they chose our Whale Coozies as their summer gift with #whalegoodsummer included.  Yep, you guessed it; soon enough, all the recipients of this whaley good gift started loading photos of their coozies in their ‘natural habitats’ to social media. We couldn’t think of anything more appropriate to represent the Good Life that summer stands for. Cheers to that!

Check out their blog here!

We met… Three years ago, on the same day as Boston’s St. Patrick’s Day Parade! We were introduced by a close mutual friend. The luck of the Irish was clearly on our side that day!

The proposal… Bret proposed to me at the annual Suzanne Donlin Kelly Memorial Golf Tournament; an event founded in honor of his late mother. The proceeds of the tournament go directly to a scholarship in her name at Boston College High School. Just as the field of 150 golfers (our closest friends and family) were about to tee off, Bret commandeered the microphone and asked me to be his wife. We like to think that Bret’s mother was there in spirit, as this is an all-day event celebrating family, friends and sport!

The wedding venue Our wedding took place on June 20, 2014, in Cohasset Massachusetts. The Reception was held at Atlantica, a location that boasts beautiful views of the harbor and the moored lobster boats. In essence, we had the quintessential New England backdrop for our special day!

We incorporated VV into our special day by…. In every way possible! The vineyard vines apparel and accessories embody our relationship – fun, whimsical, and full of life! It wasn’t even a question that we wanted to have our entire wedding party outfitted in VV. The bridesmaids’ dresses & flower girl’s dress, with their nautical strip and mixed patterns, gave us the platform and theme for our entire wedding/reception: nautical chic! The men’s Polka Dot Whale Ties complimented the wedding colors: navy, white and raspberry! Finally, if there was one thing we knew our wedding would involve, it was going to be a whole lot of dancing! Our guests did not disappoint. My bridesmaids and I were all too happy to slip into our navy blue and white polka dot VV flip flops at the reception!

Photo Credit: Matt Stone Photography


vineyard vines, backpacks, back to school

Introducing our first-ever line of backpacks, just in time to get #WhalePrepped for back to school! Gear up for the school year (in style!) with our new backpack collection.


Wedding Wednesday, EDSFTG, vineyard vines, ties, preppy

We met… In science class, freshman year of high school (2005).

The proposal… In Rockefeller Center right in front of the Christmas tree, back in December, 2012.

The wedding venue… Laurita Winery! We were married on July 5th, 2014.

We incorporated VV into our special day by… We gave our wedding a color that would POP! What better way than by putting our guys in rhubarb Club Pants and the Starfish Tie in pink? Some gents rocked the Fish Hook Belt, while the groom wore the classic Anchor Belt and Race Stripe Socks in slate. They even had the “Every Day Should Feel This Good” croakies in navy (not pictured).

Photo Credit: Jac&Jules


We’re teaming up with Jack Rogers for a special giveaway! Enter for a chance to win a $250 gift card from our favorite summer sandals brand AND a $250 gift card to vineyard vines!

Enter here for your chance to win!

Share your vineyard vines and Jack Rogers photos on Instagram with #EDSFTG and #LoveMyJacks

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