When two college buddies got together and joined forces with a former New England Patriot, a nautically inspired, premium-light spirit was born.
Founders and native Rhode Islanders, Bill Dessel and Tom McGowan, noticed the ‘light’ options in the beer world, and wondered why the same wasn’t offered for spirits. And as a restaurant owner and bartender, they saw a huge opportunity for growth.
So how did they spread the word? Well, Keel represents a ‘Stay Balanced’ lifestyle. Partner, Matt Light, has said that the balance in life is as essential as it is in sailing. They crafted their premium vodka using the purest rocky mountain aquifer water, which is lighter in calories, and smoother to taste. It attracts the people who want to go out and enjoy themselves, but still be able to get stuff done the next day.
“Keel was born out of friendship – and a love of the sea and life.” Now, that’s something we can get on board with!