- July 3
- July 4
- March 16
- July 4
While on a family vacation in Anguilla, Shep & Ian begin to brainstorm a product to sell that would represent the finer things and places life has to offer. They decide to sell ties so they don't have to wear them anymore.
Miserable behind desks in Manhattan, the guys quit their jobs on the same day and everyone tells them they’re crazy.
July 3, 1998
"The night Shep forgets the ties."
With the first day of business only a few hours away, Ian preps the first batch of ties for local Vineyard stores. Meanwhile, Shep gathers all the products from Greenwich and heads up to join his brother. Later that day, as the guys begin assembling orders, they quickly realize they're missing the red Martha’s Vineyard Street Signs tie (Shep had left it in Greenwich). Calls are placed to the dog walker, neighbor, anyone and everyone that might be of some help in getting the ties up to the Vineyard in the next 24 hours. As luck would have it, Shep & Ian’s neighbor on Martha's Vineyard was a pilot and when he heard the predicament the guys were in, he volunteered to fly to and from Greenwich, that is, if Shep kicked in for gas. Shep gladly agrees and at sunrise the missing ties arrive and the last order is prepped for sale. They learn one of the most important rules in business-do whatever it takes to make the customer happy, no matter what.
July 4, 1998
There's not a lot of people out there that can say their first day of work involved selling ties out of the back of a Jeep.
Shep, Ian and a few hundred ties move out of their parents' house and into their first apartment, which also doubles as their first office.
You've got mail: The first ever vineyard vines catalog goes out.
Shep gets married!
While Shep’s on his honeymoon, Mike Gaumer officially becomes employee #1. And to think, when he first started he didn’t know how to tie a tie.
March 16, 2000
The Dow jumps up 499 points while CNBC features Shep & Ian. Coincidence?
Stocked the pond with the first class of summer interns.
"The Backgammon Story"
Unable to break into stores outside the Vineyard, Shep challenges Zareh Thomajan, owner of Boston shop, Zareh, to a game of backgammon. If Shep wins, Zareh will buy the VV ties (and if they don't sell, Shep & Ian agree to walk away and never bother him again). Shep wins and all the ties sell. Hooray!
vineyard vines enters the handbag market. It’s a beach bag! It’s a book bag! It’s the original Classic Tote!
"The Aflac Order"
Ian receives an order for 8,000 (yes, 8,000) custom Aflac ties, making it the largest order vineyard vines has ever received to date. All employees lend a hand in boxing and shipping them out.
Everything's bigger in Texas: The first official custom college tie is made for SMU.
While remaining strictly tie-partisan, it's worth noting that both Senator John Kerry and President George W. Bush were spotted on the campaign trail wearing vineyard vines ties.
Once again, seeking more space, the office moves to an even bigger location at 37 Brown House Road.
Road Trip! First College Tour visits campuses throughout the Southeast.
July 4, 2005
Opened the first VV store on Shep & Ian's favorite island of them all, Martha's Vineyard.
"A new cast of characters."
While on the vineyard another idea takes shape: share the stories of friends, family and customers through a series of catalog profiles, showing how these individuals live the dream and how they make vineyard vines a part of it.
Inspired to raise money for a few island charities (The Martha's Vineyard Hospice and Martha's Vineyard Striped Bass and Bluefish Derby Scholarship) Shep & Ian present Whalestock - an island music festival, featuring the Ian Murray Band and local favorite, Entrain.
vineyard vines Greenwich opens its doors.
Received DNR Accessories Brand of the Year Award
It's a whole new ballgame: MLB Collection takes to the field.
vineyard vines turns 10 years old, entering double-digit territory. Employees and their families gather at Tod’s Point Beach to celebrate (over 75 games of cornhole are played).
College Collection makes its online debut and Alumni everywhere relive their glory days.
Who says there are no ties in football? The NFL Collection hits the ground running.
Ian ties the knot!
Tied to a Cause Collection launches! In the spirit of giving back, each month vineyard vines partners with a different charity to create custom ties & totes and donates 100% of all the proceeds directly back to that organization. First up is Waterkeeper Alliance with Robert F. Kennedy, Jr.
Cheers! A Whale of a Chardonnay debuts thanks to a collaboration with St. Francis Winery & Vineyards.
Prep work: vineyard vines is featured in True Prep, Lisa Birnbach's follow up to The Official Preppy Handbook. A limited-edition True Prep Collection, featuring ties, totes and polos soon follows.
Named the Official Style of the Kentucky Derby! Talk about thoroughbred style.
California Dreamin’ becomes a reality - The first West Coast store opens at Fashion Island in Newport Beach, CA.
Puck yeah! The NHL Collection launches.